Are you running your own website, your own business, and doing ALL THE THINGS? Do you feel overwhelmed & stressed-out by the learning curve of trying to understand email marketing? Maybe you’ve heard that “lead magnets” are the way to attract clients, but you just don’t have the time or energy to dedicate to yet another new skill set. You want to do the things you love, but instead you are spending your time researching & watching tutorials.
Hey, I’ve been overwhelmed by running a small biz too.
I’m a graphic designer that helps entrepreneurs & small business owners by providing lead magnets that work with their brand. They know they don’t have the time, energy, or interest in graphic design methods & programs, but they do need a way to attract customers, grow their email list, and offer helpful resources in their areas of business. I help them by creating beautiful printables, infographics, cheat sheets, and other lead magnets, guiding them through the process and working with their industry, so they can focus on what they love the most.
Over the past 20 years, I’ve had the opportunity to work with small businesses, non-profits, and entrepreneurs in a support role. In the beginning, I started by helping my Mom in her non-profit business. She ran the non-profit almost exclusively, so I stepped in and learned various tasks to help her out. This included web design, print marketing, and creating class printables & documents.
In this role, I was able to watch and learn how one woman ran an office and what it took to be driven and successful. I was able to work with her even as a stay at home mom, raising my three children. I continued working in odd jobs–anything from transcription to typing up brochures to creating copy for websites. I did whatever job I could to help pay our bills, yet still be able to stay home and raise my children.
I Never Stopped Learning
In other positions, I worked with both men & women, supporting them in web design, graphic design, and social media. The last position I held was working for a medium-sized company running their social media websites, their B2B store (with over 6,000 products), and their online customer accounts. While this was a good job and they treated me well, I decided it was too stressful and decided I wanted to spend more time with my children. With one child on the autism spectrum, and anxiety and depression with my other children, I knew that I needed the flexibility to work on my own.
As a homeschooling mom, I created all kinds of curriculum, printables, and online resources. It was something I enjoyed doing, all the while, I was growing in my skills.
Driven To Learn New Skills
In 2016, I took several courses including Adobe Photoshop, Adobe InDesign, and Adobe Illustrator. Even before I learned how to use Adobe, I had been creating all kinds of printables in other programs for almost every position I had held. Learning these programs helped up my skill level and made the process easier. I dabbled with learning vector design, digitizing brush lettering and other art, but kept coming back to the printable side of things where I made helpful digital products such as calendars, planning sheets, and worksheets as well as digital art.
Turning It Into a Career
I spent all of 2017 creating printables for my Etsy shop, thinking this was what I wanted to do. I thought creating prints would be a great source of income and I’d be using my skills, but instead I found many of my printables were not being sold and it was hard to determine which ones would sell or not. I was wasting my time creating products no one used. In addition, it wasn’t fun. I didn’t interact with many people, didn’t challenge myself all that much, and was doing repetitive work instead of trying new and exciting design skills.
I became extremely discouraged with this. I wasn’t sure about being a small business owner or running a website, so I took a break. During that time, I was contacted to create some workbooks for a published author who also ran a divorce healing blog. This motivated me to start create printables for small business, but also to offer one-on-one services instead of just making prints to sell in a shop. Having the interaction with real people plus engaging my creative side really helped me see this was exactly what I wanted to do.
My Current Business Goals
I decided in 2018 to pursue my passions and build a business around blogging and graphic design. As my kids have grown, my role has changed and I realize that I have talents & skills to offer not only to my own family, but to those juggling the demands of running a small business & trying to attract customers on their website. I want to see you succeed and grow, just like I want my business to grow. Since I’m dealing with clients from different areas & businesses, I am able to be challenged and find joy in my work. It’s exciting to create and know that whatever I create will be used to grow a business. It’s much like planting a seed, knowing that it will eventually grow. I get to play a part in your business & that is a wonderful thing!
I would love to hear about you, your business, and your goals! You can find more information about my services on the Hire Me page, or contact me to discuss your ideas. If you are ready to get started, you can fill out the customer form to begin.