The term “lead magnet” is a bit of social media jargon. A lead magnet is simply an offer you place in your opt in forms, pages, or sidebars to attract readers, customers, or clients to subscribe to your email list.
It has been called an “irresistible bribe” by some. This is because the offer is something amazing that people really want to get their hands on, so much so, they are willing to just hand over their email address. This allows you the opportunity to be a voice in their world.
With the ever-changing social media platforms & online twists, turns, & flops, it’s a good idea to have other forms in place to attract people the first time they land on your website.
Why Would I Need a Lead Magnet?
If you run a blog, or are a business owner, you know how difficult it is to gain those first set of subscribers. You scratch your head when you have “Sign Up for my newsletter” or “Don’t miss my updates” on your home page opt-in, but no one seems to be biting. Isn’t it good enough that I am posting a great article?
I hate to break it to you, but the answer is no.
While you might have wonderful, well-written articles, you aren’t attracting people so they’ll stay. They land on your home page, or even a blog post, and there is nothing there to keep them coming. Maybe they’ll click around and read a few more posts, but then they get what they came for and leave. This is your opportunity to have them commit.
Offer something irresistible and they’ll sign up. If you build it, they will come.
Creating the Lead Magnet
To start, you need a plan of what you want to do. Below I’ve included 50 Lead Magnets to Help Grow Your Business to help you get started. You know your business better than anyone, so brainstorm a few ideas that speak to your unique style & business goals. If you are a mommy blogger, for instance, you could offer something as simple as “10 Steps to Connect With Your Child”. If you are an author, maybe you could include an excerpt or chapter preview from one of your books. There are many options available from video courses to coaching sessions to e-books or cheat sheets. (Note: not all lead magnets are printables, however, I’ve kept the focus on this article to print materials. Feel free to use the list below for other ideas that you can research yourself.)
Once you are set on what you want to do, storyboard your ideas on to paper. That is simply drawing out a plan for each sheet with what you want: text headings, paragraphs, & photos. This is just a sketch up, nothing too detailed. Once you got the basic idea down, you can bring it to a computer and start to design.
Programs to Use For Design
So, the problem may be that you have no design experience. You have a few options, if you are willing to learn.
These are what most people do when they need a Lead Magnet. You could even opt to make a simple one using something like Microsoft Word. This however, might look too simplistic. But for starters, Microsoft Word is “good enough” to get the job done in a pinch.
Canva is a great tool for creating all kinds of graphics, even your visual printables. You can use their templates & graphics and come up with a decent design. You have the ability to even download it in several formats: JPG, PNG, & PDF. You can use the free photos on UnSplash to make your graphics stand out even more.
Some of the issues with Canva I’ve run into, as well as heard from others is:
- Alignment issues – It’s hard to align things properly in this program. You basically have to eyeball it.
- If you want to use nicer graphics, you have to pay up.
- People find it confusing to use.
Pic Monkey is similar in that it has a lot to offer for those who don’t want to make a huge investment, or have the time to learn a complex program. Both Canva & Pic Monkey offer paid PRO versions and both are affordable. These programs will get you all kinds of graphics from social media headers, Pinterest pins, and even blog buttons and headers. This is a great option for those who want to DIY and don’t mind some of the drawbacks.
There is one big problem with Canva & Pic Monkey (& even Unsplash) though: EVERYONE USES THEM. You can go on Pinterest and notice all the Canva and Pic Monkey projects. While I love Canva, I also don’t like the cookie cutter look for important projects, like lead magnets. I want to stand out & be seen, not look like everyone else.
How Can I Stand Out?
You also can try your hand at InDesign or Illustrator. There are many classes online now days (Lynda.com, Skillshare, ect.). In order to learn this, you’ll need a subscription to Adobe CC & classes, none of which is cheap. The learning curve is also pretty steep though and unless you have hours of time to dedicate to it, it’s probably a bad investment. Most business owners would rather spend their time on the thing they love: their business. Isn’t that why you started it anyway? To do what you do best? Still, if you are wanting to learn, it’s not impossible.
For those that don’t want the headache of learning yet another new program, this is where I step in. I offer one-on-one services to help your business grow. My approach is simply to gather information about you & your business, your ideas, and give feedback on what lead magnets might work for you. Most often, women solopreneurs already have an idea in mind. They approach me and ask, “Can you create an infographic that I can use?” They know what they want and already have it mapped out. If you aren’t sure about that, I can help you with ideas.
Once we know what lead magnet to use, I will professionally design the product with your branding, choice of color scheme, and other business elements you’d like to include. I don’t disappear into nowhere land either. I’ll be contacting you for feedback throughout the process until completion. This is what I love to do–free up time for you to be the best at what you do, while using my skills and passion of graphic design to create!
I hope I’ve offered some helpful ideas. To get you started, be sure to get the 50 Lead Magnets to Grow Your Business with ideas you can implement today. Contact me to discuss your business & ideas.